About
An EU-funded innovation programme (2022–2023) bringing together festivals, artists, cultural professionals and students to accelerate sustainability transformation in the cultural and creative sectors. Developed by Green Events, Innofest, One Resilient Earth and LiveGreen.
Why
The cultural sector needs practical tools and guidance to implement more sustainable practices. Three digital Labs created space to experiment, learn and co-create new standards for sustainable festivals.
Contribution
Green Events was responsible for the communication of this project, as well as hosting a programme during ADE Green.
Developed and led the project’s communication strategy and dissemination across multiple European partners and audiences.
Coordinated promotion about the learning journeys, including newsletters, interviews, editorials and an informational webinar about the lab program.
Supported exchange between organizing partners through documentation and internal communication.
Produced the project presentation at ADE Green 2022, with an interactive session addressing sustainability jargon and greenwashing.
