ADE Green is the leading conference on sustainability, social change, and innovation in the music industry.
From 2022 to 2025, I was responsible for the communication strategy & PR, but also part of the program team. This combination involved working with event partners and ambassadors, shaping overarching program lines and translating them into narratives that resonate with ADE Green’s international audience of music professionals, cultural workers, policymakers, and entrepreneurs.
Besides contributing to the overall program, I curated one session each year.
Voices from and for Palestine
ADE Green 2024
This panel created space for Palestinian voices across music, visual arts, and cultural activism. Sama’ Abdulhadi, Ahmad Mallah, and Liese Kingsma (Space of Urgency) shared how displacement, identity, and solidarity shape their work; moderated by Niloufar Nematollahi (Diaspora Radio). The session explored both the power and the limitations of art as resistance in the face of silencing within cultural institutions and music organizations.
Creating Safer Spaces in Clubs & Festivals
ADE Green 2023
An interactive workshop presented by Stichting Sexmatters on how to build safer, more inclusive nightlife environments. The session gave practical tools for teams and event staff, addressing challenges around social safety, discrimination, and misconduct, while encouraging open discussion among industry professionals.
The Green Buzzword Bingo
ADE Green 2022
A playful yet educational session that unpacked the jargon of sustainability in the cultural sector. Presented as part of the Festival Sustainability Lab, it invited participants to test their knowledge and learn about concepts such as resilience, circularity, and regenerative economies. Because how can sustainability be engaging when narratives fall into the traps of repetitive, superficial phrases and greenwashing?